ABOUT US 

At Hebany, our success story is woven with the threads of expertise and leadership. Guided by our visionary heads, Ms. Mabel Hoyos – the Global Head, and Mr. Kai Leroy – the driving force behind Hebany’s operations in China, Hebany has emerged as a trusted name in international commerce.

Mr. KAI LEROY (Wang)

As head of Hebany China, Mr. Kai LEROY (Wang) is a French citizen but native Chinese businessman in many fields for more than 25 years experience. Both in High-Tech, Trading for alimentation, raw materials, energy product and healthcare, he has transcontinental expertise for business and international cooperation. Mr. Leroy adapt as necessary as the local market need and make business as smooth as it can be done the proper way. He is responsible for all Hebany group’s operations in the Great China area, and be a sole part of the Hebany corporate circle, and making big decisive contribution of the success of Hebany in China, both in private market as for the public sectors.

Ms. Mabel Hoyos

As Hebany’s Global Head and Director, Ms. Mabel Hoyos brings extensive expertise in international commerce, particularly in metal trading, leveraging a proven track record and a profound understanding of global markets. Her strategic vision and unwavering commitment to quality have played a pivotal role in establishing Hebany as a trustworthy partner in the metals industry. Furthermore, Ms. Hoyos, a seasoned expert in the olive oil sector, adds a distinctive dimension to Hebany, showcasing mastery in navigating the complexities of olive oil production. Her involvement contributes to Hebany’s comprehensive and unparalleled approach across the markets we serve.

Ms. Michelle Lee

Ms. Michelle Lee, empowered with a degree in business management, psychology from the University of Science and Technology of East China, is a real business woman, entrepreneur, with many years of operative experience in the field of cosmetics, intl trading and public relations. She is classed as a corporate consultant for Hebany China from Hong Kong for the whole great China area..

Mr. LIu ( Felipe)

Mr LIu ( Felipe) , currently residing in Shanghai, is an external consultant for Hebany china, he is business process Dilevery investments Analyst, she speaks Spanish, Engligh, Mandarin. to build career with dynamic and professionally managed organization. A true honest, smart and hard worker. He has been part of our team since 2014.

SMEs are the mainstay of most economies. They represent 90% of businesses worldwide and in emerging economies, they represent seven out of every ten jobs. But to survive and thrive, SMEs must build resilience and grow their customer base by diversifying their target markets through exports. This is no easy task, as SMEs are constrained by limited human and financial resources, and many are inexperienced selling internationally. That’s where Trade Promotion Agencies come in.

International market entry consulting

HEBANY provides Trade Promotion Agencies with a full suite of trade support services from strategy to representation, capacity building to market development for SMEs.

We provide international lead generation and support new market entry, helping companies prepare for international business, so they win more profitable customers in the most sustainable markets.

Global trade has an impact on our planet and that’s why we’re rejecting speculative travel and instead, embracing digital platforms. In doing so, we’re reducing the carbon footprint as well as generating greater ROI for our clients.

Supporting female-led businesses

We’re championing female-led businesses and entrepreneurs. Under-represented and in many cases under-supported, female-led businesses are vital to the long-term growth of our economies. HEBANY is actively engaged in women-in-business networks, delivering pioneering projects from Tunisia to Jordan and is committed to supporting female-led businesses achieve their export potential.

In-market Trade Representation
Market Research
Go-to-market strategy
Distributor search
Business Matchmaking
Trade missions and events